In this episode, Gethin talks to behavioural science expert Max Mawby about nudge theory.
Follow Max on LinkedIn: https://www.linkedin.com/in/maxehmawby/
Follow Max on Twitter: https://twitter.com/mawby_max?s=20
Read Max's WIRED article on how to get people to read your emails: https://www.wired.co.uk/article/email-reply-psychology
