00:00 - Building Trust at Scale Through Video Storytelling 01:30 - The Real Reason Business Owners Hide Behind Logos 04:00 - Why Most Contractors Aren’t Ready for Video (Yet) 05:30 - Sales Assets That Actually Close Deals 07:00 - Showing vs. Telling: How to Sell a Process With Video 09:00 - Subconscious Trust: What Your Video Really Communicates 10:30 - Premium Work Attracts Premium Clients 11:30 - Case Study Setup: Residential vs. Commercial Roofer 12:30 - Video Strategy for Hail Season in Denver 14:00 - What to Put in Your Paid Ads (and What Not To) 15:00 - Why Clarity Beats Cleverness in Contractor Marketing 17:00 - Website Funnels and Social Proof Strategies 18:00 - The Four Core Video Types Contractors Need 19:00 - The Hidden Power of Brand Story Videos 21:00 - Why Brand is a Long Game (But Worth It) 23:00 - Branding Lessons From Apple and Nike 24:00 - Everyone Has a Brand—What’s Yours Saying? 25:00 - The Self-Development Journey of Entrepreneurship 25:30 - Simplifying Complex Services for Commercial Clients 27:00 - Adding Sizzle Without Losing Substance 29:00 - What Makes a Video Effective? Start With the Goal 30:00 - Commander's Intent: The Secret to Focused Messaging 32:00 - How Content Creation Sharpens Your Elevator Pitch 34:00 - Relationship-Building ROI of Podcasting 36:00 - Why Every Roofer Should Launch a Podcast 38:00 - The Podcast Paradigm Shift Most People Miss 40:00 - The Best Networking Hack No One’s Using 42:00 - Podcasting Filters the Right Clients In (and the Wrong Ones Out) 44:00 - How to Sound Natural Without Being Perfect 46:00 - Nervous on Camera? You’re Thinking About the Wrong Person 48:00 - Final Takeaways: Make Content Creation a Culture
