In this episode, Daniella sits down with Sandra Velasquez, Founder and CEO of Nopalera. Sandra shares her entrepreneurial story and why she decided to disrupt the beauty industry and celebrate her Mexican heritage with the first high-end Latina beauty brand. Sandra also discusses her strategic approach to launching a mission-driven beauty brand, including identifying the target consumer, formulating products to meet clean beauty standards, and differentiating the brand through packaging, pricing, and unique value propositions. The conversation highlights the challenges of scaling consumer brands, managing cash flow, and navigating the entrepreneurial journey as an outsider to the industry. Sandra also provides insight into the challenges of entrepreneurship for founders with money wounds and underscores the importance of addressing these wounds to scale one's business and overcome systemic issues that hinder marginalized founders from accessing resources.
EPISODE KEY MOMENTS:
Where to connect with Sandra on the internet:
PLANTAS POD CREDITS:
Host: Daniella Allam
Producer: Jacqueline Smith
For episode transcripts, go to the Plantas Pod website here.
If you have any feedback or questions about the podcast, email info@plantasstrategy.com
