In this episode of the Digital Dudes Podcast, we dive deep into the untapped potential of franchising within the multifamily property management industry.
Join us as we sit down with Grady Newman, Founder of Resi, to explore how a franchising model could disrupt the way property management companies operate and scale.
Grady brings a fresh perspective on why the multifamily sector has yet to adopt a franchising model, despite its proven success in the hospitality industry.
We discuss the power of brand consistency, the challenges of scaling property management operations, and the potential for increased resident satisfaction through a more standardized approach.
Key Topics & Highlights:
Grady shares his insights on how property management companies can start small and gradually build the brand power needed to make franchising a viable option in the multifamily sector.
Join us as we uncover the possibilities and challenges of bringing franchising to the multifamily industry and explore how this model could transform property management as we know it.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview and Intro
(03:56) Franchise Owners in Hospitality vs. Multifamily
(06:29) The Role of Loyalty Programs
(11:25) The Challenges of Franchising in Property
Management
(17:25) The Power of Brand Consistency
(22:38) Agency in a Box Concept
(25:51) The Shift Towards Resident Experience
(27:55) Why Hasn’t Franchising Happened in Multifamily Yet?
(33:02) Benefits of Franchising
