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How should a B2B company do marketing in 2024?

According to the “Wizard of Moz”, marketing genius Rand Fishkin, it’s about focusing on what has worked over the past five years and continuing to apply the same basic growth principles.

In the 38th episode of the DesignRush Podcast, we learn what not to do when it comes to using ChatGPT in marketing, how to choose which social media platforms to use if we focus on B2B, as well as what should be the balance of paid and organic traffic on our website.