In episode 45 of the DesignRush Podcast, we talked about transforming gamer advertising with Shahar Sorek, a creative producer who serves as the CMO of Overwolf – the guild for in-game creators.
Golden gamers hate ads. However, advertisers can make them tolerable using the tricks revealed by Shahar.
If you want to learn how to profit from the migration of ad dollars from traditional media into video games, stick to the end.
