Rebranding can be an exciting part of business growth, but if we're being honest, it's also downright scary. You wonder how your customers will react, if people will still recognize you, and if you can still convey the same message with the voice people resonated with for years. Nechami Tenenbaum of Defiance Beauty shares how she took her original brand, Karmela Cosmetics to the next level with a rebrand. Learn why rebranding can actually be necessary to run a successful business.
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