Why did I decline a client's request to design a logo? I invite you to dive right into this episode to learn why getting your footing in a new business is necessary before investing. Pay the experts when you know that it will move the needle forward in your business. And if you're not sure, get data, test, then invest. Even if you're starting from scratch it's good to know that your business idea has an audience, even if it's really small. Recognize what phase you're in and take the next step that will move you forward.
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