I meet creatives who get stuck on niching all the time. There's a myth that when you're a service based business offering a specific service like design, coaching, or copywriting, you've already niched. Niching is not just about what you do, it's who you serve and the specific solution you offer to that specific "who." I share some tips on how to find your niche if you're a designer, but I believe any service-based business owner can get value from this episode. By niching, you actually stand out, because you become the go-to expert problem-solver for a specific struggle your target audience is facing.
If you're a designer looking for more info on niching, branding yourself, and booking high-ticket clients, check out my free webinar on overcoming freelance frustrations: https://michellemozes.ck.page/webinar
And I have an awesome free checklist to help you focus on exactly what matters in building your business: https://michellemozes.ck.page/checklist
