Lead magnets are free resources you make available in exchange for someone’s email address. The idea is that you will build your list and turn some of those people into clients, but easier said than done! They are a common recommendation for small business owners these days but in my experience, they can be a black hole of frustration. The many moving parts of lead magnets make them a complex, unwieldy marketing play.
Before you create or change your lead magnet, pump the brakes and listen into these 5 reasons lead magnets are so hard to make high converting.
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In this episode
+ What a lead magnet is
+ 5 reasons not to create one
+ Tips on where to focus first
Links from this episode
Strategies I recommend instead of lead magnets
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