Choosing a niche is a big pain point for creatives. One of the main concerns? It's not that easy to shift what you're known for.
Serial creative entrepreneur Arturo Perez begs to differ. Arturo has run 4 different businesses under the same name since the year 2000. The through-line? Creative technology.
But to get more specific, Arturo pivoted from running a hit music magazine in his college years to now leading a VR gaming studio with a global team.
In this episode, we get into how and why Arturo's company made these pivots and how he brought his broader community along for the ride. It's a super insightful episode if you've felt trapped by your niche or pressure to choose one.
You'll love this interview if:
1) You're choosing your niche now
2) Your business is feeling uncertain and you're thinking of quitting
3) You're transitioning to a new audience or offer
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Sponsor
This episode is brought to you by Janice Porter’s LinkedIn Advantage program. If you’re struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://janiceporter.m-pages.com/linkedin-advantage-group-promo and take advantage of this free trial.
Credits
Episode edited by Ani Villarreal https://www.anivillarreal.com/
Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ
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