Recurring revenue can be great, but are memberships right for you? And how exactly do you run a successful membership?
In this video, I share 11 lessons learned from this past year and a half of running my current membership. Things I got right, things I got wrong, how to pivot when you get things wrong and what to look out for if you're planning to operate a membership program.
I'm on my 2nd membership and my 3rd subscription business. This video is about Growthtrackers, my growth marketing experimentation program for creatives.
You'll love this episode if:
1) You're thinking of launching a membership
2) You're growing your membership
3) You're already in Growthtrackers
4) You're thinking of becoming a Growthtracker!
Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com
Mentioned in this episode
Growthtrackers website: https://joingrowthtrackers.com
Guest Pass: https://joingrowthtrackers.com/guestpass
Lisa Princic, membership expert: https://scalingdeep.com/
Connect with Lex Roman
Website: https://lexroman.com
Newsletter: https://read.lowenergyleads.com
LinkedIn: https://www.linkedin.com/in/lexroman
Buy Me a Coffee: https://www.buymeacoffee.com/lexroman
Upcoming Online Events
Find upcoming live shows and events here: https://lu.ma/growthgym
Get Growthtrackers Guest Pass
Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass
Sponsor
This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at https://www.uproarcoaching.com/shortwave
Credits
Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ
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