Behavioral economics can change how your customers respond. Learn to nudge decisions by shifting your language today.
We talk to Melina Palmer about the science of how our brains process information. Most of our daily actions are driven by the subconscious, yet most emails and meetings are designed for conscious, logical thought. This mismatch is why your outreach might be getting ignored.
Melina breaks down simple shifts that change the entire trajectory of a relationship. By swapping if for when and anyone for everyone, you stop isolating the reader and start creating inclusive messaging. This approach to customer communication is about testing what actually resonates rather than guessing. When you understand the science of decision making, you can stop fighting the process and start aligning with it to improve your customer success outcomes.
Subscribe for weekly customer success breakdowns, and comment which language shift you are testing first.
0:00 Simple Reframes for Better Communication
0:59 The Science Behind Our Daily Decisions
3:37 Exploring Behavioral Economics in Business
6:19 A Practical Guide to Understanding Customers
9:22 Building a Foundation for Research and Writing
12:32 Defining Behavioral Economics in Practice
20:52 Navigating Subconscious and Conscious Processing
Connect with Us:
Melina Palmer- https://www.linkedin.com/in/melinapalmer/
Bayron Toruno - https://www.linkedin.com/in/bayron-toru%C3%B1o-solano-3a9408113/
Resources:
Check out Melina’s books: https://thebrainybusiness.com/books/
Listen to The Brainy Business podcast: https://open.spotify.com/show/09kKyf19X7ISJmyCm60Uj5
Watch Melina’s TEDx talk: https://www.youtube.com/watch?v=obTWdNnk-RU
Follow us on:
Instagram - https://www.instagram.com/cstalkspodcast/
Tik-Tok @customer.success6
Explore Our Podcast Website - https://cstalkspodcast.com/
#CustomerSuccess #BehavioralEconomics #MelinaPalmer #BrainyBusiness #CustomerExperience
