The Crisis Management Playbook | Oliver Aust & Gordon Firemark - (The Art of Positioning) Podcast Details

Description

Your brand is one viral moment away from disaster.

Crisis management expert Oliver Aust and legal expert Gordon Firemark know this. They've watched brands crumble overnight, and others emerge stronger.

In this episode:

→ Crisis playbook that works (not theory)→ Training your team on it→ Legal safeguards before storms hit→ PR recovery when damage control fails→ Trust rebuilding that converts skeptics

It’s battle-tested strategies from experts who've pulled brands back from the brink.

This one is for those serious about brand resilience.

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-03:43 Debating Bad Publicity

04:53 Types of Brand Crises

13:38 Handling Legal Battles and Public Perception

22:47 Crisis Communication Strategies

33:38 Building a Crisis Playbook

39:24 Collaborative Training with Clients

47:30 Trademarking and Brand Protection

49:29 Emerging Threats: AI and DeepFakes

54:22 Partnerships and Contracts

01:06:46 Rebuilding Trust After a Crisis

5 episodes to binge on: