Find your brand direction with this episode with the multi-talented Paul Macklin. Living life to the fullest and pursuing his dreams led him to skydiving, mountain climbing, and exploring different countries while sticking up for the underdog. We break down how to define values that align throughout your business. The intersection of values and storytelling. And the impact on the brand and the ability to bring in more like-minded team members in terms of values.
Reach out to featured guest Paul Macklin:
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Follow Beatrice Gutknecht:
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