I interviewed Peter Anthony. Peter has a master’s in communication from Sydney University and is the author of (Collabradabra: the magic of collaborative conversations). He is an expert in helping you influence customers, stakeholders, and donors, and to win pitches to them. With forty years of experience in three professions on four continents. Pater stated, "In a nutshell, I learned to influence, not sell, and to pitch with a story, not a presentation". After studying economics and law at Sydney University he had his first taste in sales at IBM after a year of sales training before being allowed to sell to customers. Peter said that he found early on that the less he tried to sell the more his customers bought from him. He did the opposite of traditional selling and made the 100% Sales Club without ever selling. In 2005 Peter started his own consulting business from a laptop on his kitchen bench. Fortunately, two clients – Fairfax and Nestle – supported him then and remained clients for 10 years. The business boomed and over the next fifteen years, he worked on pitches for clients in Australia, the Middle East, China, and the US. He finally crafted his storytelling pitching method so that he could teach it to others, and his business kept growing because of his winning pitches. Recently, Peter has developed NFP experience by working with the Fred Hollows Foundation, International Justice Mission, and UNICEF.
I strongly encourage everyone to buy his book, follow him, and be transformed by his insights.
Everyone has a story, and this is his story.
Below are the sites that house his work.
https://peteranthonyconsulting.com/
https://www.facebook.com/peteranthonyconsulting
https://www.youtube.com/user/PeterJAnthony
https://www.linkedin.com/company/peteranthonyconsulting/
https://donate.stripe.com/5kAaG4crsbefesM7ss
https://www.buymeacoffee.com/kenprimus10
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