Professor Nick Norris of Ventura College interviews Natalie Sanchez, PR and Influencer Specialist at Duncan Enterprises, about influencer marketing in the world of social media.
Influencer Marketing is not a new concept. Consider how often Oprah was able to help a business out by including them in her Favorite Things lists. But on social media, brands have been able to emulate this word-of-mouth phenomenon and find ways to reach huge communities of captive fans online by collaborating with influencers on campaigns.
Follow Natalie Sanchez on Instagram at https://www.instagram.com/natalie.cathleen/
Follow Professor Nick Norris on Instagram at https://www.instagram.com/nickinventura/
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