Vanity metrics aren’t a problem. Vanity is.
There’s nothing wrong with wanting to increase visibility and reach. Just don’t be icky or out of alignment.
Agonising over the success of a post you care about is no fun, but having no clients or work is no fun either!
In this Friday Fink Tank, we discuss “vanity” metrics, our susceptibility to fall for their allure, and what we can do about it.
