Your logo doesn’t matter.
But being someone who people can identify, recognise, like, and trust, absolutely does matter.
In today’s Fink Tank, Col and I chat strategies for improving your “human logo”.
I love Simon Dowling’s purple shirt vibe, and associate it with his beautiful comedic style. Col enjoys Joshua McKiterick’s black v-neck tee, and the understated intellectual sharpness that goes with it. Lisa O'Neill wears outfits that are basically a party invitation, and EVERYONE enjoys those.
Deviating from the sartorial theme, Col reliably laughs at his own jokes. It's a wonderful feature of his sessions.
Are you easily recognisable? Have you got a “thing” that is particularly you?
After a couple of decades in my social life, I’m trying out my colourful hat in the occasional work context. Mixed results so far!
What are you rocking?
