Dr. Marcus Collins is the architect of some of the most famous ad campaigns of the last decade. Cliff Paul for State Farm, Nike, Apple, Google’s Real Tone Photography. Oh and digital strategy for Beyoncé. He’s a clinical professor at the Ross School of Business, University of Michigan and was most recently the head of strategy at Wieden+Kennedy, New York. His new book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be is different. It takes something omnipresent yet complex and makes you feel it, with examples and context and nuance and imagination and personality. This conversation is fascinating and goes in a ton of different directions but I promise by the end you’ll feel like you have a better understanding of why we do so many of the things we do. He did an amazing episode on The Bakaris Sellers Podcast recently so check that out too.
