Today we discuss the Shorty Award winning Prepare for Misuse campaign from Brady, the Ad Council and McKinney - and why it was so important to tell the story from the perspective of a gun owner when trying to inspire change.
Susan Lavington began working with Brady in 2017 and became Brady’s Chief Operating Officer in 2021. She oversees Brady’s strategic plan and leads Brady’s transformative efforts in the media and marketing space, which have ushered in significant budget, brand, and infrastructure growth. Prior to this, she led the marketing effort that built usatoday.com into one of the top national news websites and was promoted to the first SVP of marketing for USA TODAY, overseeing the entire portfolio of products — print, online, and mobile
Ro Patrick is a Senior Vice President, Group Campaign Director for the Ad Council, the national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today. She leads the development, implementation and evaluation of national public service campaigns at the Ad Council, particularly on critical efforts to reduce gun violence and address the drug overdose epidemic.
Alex Shulhafer has extensive experience in the creative field, with their most recent position being at McKinney as an Executive Creative Director since September 2023. They served as a Group Creative Director at McKinney starting from May 2019. Previously they held the same role at 360i and with Cannes Lions, Clio and Webby wins and a now a Shorty Award it's no fluke why they were named one of Adweek's Rising Stars.
