In this episode I share a behind-the-scenes catch-up and walk you through what I’m doing right now to prepare my business for 2026.
From refining my website and shifting my style in a different direction, to experimenting with new marketing approaches and reining in my G.A.S. (Gear Acquisition Syndrome), I talkabout the steps I’m taking to make sure my business is booking consistently for 2026 and beyond.
I also talk openly about what’s been working (and what hasn’t) in advertising, how I’m tackling RSI from long editing sessions and why I believe marketing, not editing is the most critical activity for any photographer who wants to succeed.
What you’ll hear in this episode:
Why I’ve changed the direction of my portfolio and website
My recent website changes
Why I'm no longer bothered about SEO and my early steps into AI Engine Optimisation (AEO)
Preparing for wedding fairs
What worked (and didn’t) with Google and Instagram ads
Managing G.A.S. and resisting the temptation to continually buy new gear
My ergonomic tweaks to reduce back, shoulder, and arm pain
This one’s a mix of personal updates, lessons learned and practical ideas you can adapt for your own business.
