In this episode of The GTM Pack podcast, we interview Tim Hinds, Co-Founder at GrokSpark based in Boston, MA.
In this conversation, we dig into:
💡 What a proper positioning and messaging strategy entails
💡 Why understanding your ICP's jobs-to-be-done and how they prioritize them is critical
💡 Why it's important to understand customer segments and how to analyze them
#messaging #productmarketing #positioning #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
