In this episode of The GTM Pack podcast, we interview Canberk Beker, Head of Growth at HockeyStack (YC S23) based in London, UK.
In this conversation, we dig into:
💡 Growth strategies that all B2B SaaS companies should be testing
💡 Why B2B marketing attribution is broken
💡 HockeyStack's data on touchpoints needed to close a deal
& more!
#b2b #gtm #growth #marketingattribution
