In this episode of #TheGTMPack podcast, we interview Mark Huber, VP of Marketing at UserEvidence based in Chicago, IL.
In this conversation, we dig into:
đź’ˇ How to balance brand building with direct response efforts
💡 Who should own the collection of “social proof” like testimonials, etc within your GTM organization
đź’ˇ Tactical advice to improve alignment around content & storytelling
& more!
#b2b #gtm #marketing #socialproof #productmarketing #customermarketing
