Description

This week we audit three marketing campaigns with top talent partnerships and discuss their impact on social change.  

The first case study for Stella Artois’ “Lets Do Dinner” campaign promotes the most fascinating dinner while subtly integrating their partnership with water.org. 

Next up is the hottest topic of the summer - BARBIE! We discuss the numerous partnerships the Barbie marketing team has so expertly put together, with a focus on the Barbie x Save the Children PSA & the partnerships that have also incorporated donations to Save the Children.

Final case study is Smartsheet’s latest Sponsor X campaign where they gave up their logo placement on the McClaren F1 car at the British Grand Prix to STEAM Co. 

RESOURCES + LINKS

STELLA ARTOIS

• Lets do Dinner microsite

• Water.org donation page for Stella

• Dig Deep 4 Liters Challenge

BARBIE

• Airbnb Barbie Dreamhouse

• Warner Bros x Save the Children Partnership

• Barbie Dream Gap Project

• Barbie Dream Gap Curriculum

• Pledge

SMARTSHEET

• Smartsheet x McClaren F1 Partnership
• Smartsheet Sponsor X Community

Feel inspired? Check out the nonprofits featured in this week's episode to donate, educate & advocate.

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

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