🎙️ Real estate coach and brokerage leader Brian Icenhower joins Loida Velasquez to break down one of the toughest challenges in team building: lead distribution. With 35+ years of experience, Brian reveals the “matching standard” that keeps agents accountable, grows their SOI, and prevents teams from falling into the small-team death zone.
What You’ll Learn:
Why most small real estate teams fail (and how to avoid it)
The lead distribution model that motivates agents to grow their own business
How to balance team-provided leads with SOI generation
The cultural shifts that reduce drama and increase retention
Why rewarding growth over conversion builds scalable, profitable teams
This episode is a roadmap for team leaders ready to scale beyond survival mode and build a business that lasts.
