In this episode of Unfiltered Vet Discussions, Kelly, Cody, and David explore the challenges veterinary hospitals face in adjusting their pricing strategies amid inflation. The conversation covers how some veterinary services have seen significant price increases over the past two years, and the potential need for practices to re-evaluate their fees. Cody shares his experience of analyzing prices in his own clinics, considering cost increases in staffing, pharmaceuticals, and operating expenses. The discussion touches on the idea of implementing differential pricing based on service complexity and the possibility of some services seeing price deflation as a response to market demands. They also explore the use of AI tools to assist in pricing analysis and emphasize the importance of flexibility and market awareness in navigating the current economic landscape.