Welcome back to The Switch!
This time, we’re talking about the other side of taking flight—landing the plane. Starting ideas is one thing, but knowing when (and how) to land them? That’s where the real game is.
Switch-it-up Steps:
You Have to Land to Move On:
If you never land, you can’t switch out passengers, refuel, or take a new trip. Finishing an idea—good or bad—lets you make space for what’s next.
Emergency Landings Happen:
Sometimes an idea isn’t working, and you have to bring it down fast. It’s not failure—it’s just knowing when to pivot before you crash.
The Market Isn’t Always Ready:
Not every landing gets clearance. Sketch and I jumped on Snapchat geofilters early, but the market wasn’t there yet. Sometimes the Arrivals Board says not yet—doesn’t mean never.
Planes That Don’t Land Teach You More:
We’ve taken off on plenty of projects that never landed. But those experiences make it easier to choose the right flights now—the ones that actually go the distance.
Taking off is exciting, but knowing how to land? That’s where real creators win.
Stay Connected:
Catch Eric: @infinitetalkspod
Catch Oscar: @happyoscarstudio
Land the idea. Refuel. Get back in the air. Let’s go!
