In this engaging conversation, Sam Anderson and Adam Smith discuss Adam's professional journey in the CPG industry, touching on his experiences, insights into FDA regulations, and the essential steps for launching a brand. They emphasize the importance of market presence and operational expertise while also looking ahead to Adam's aspirations for 2025. In this conversation, Adam Smith and Sam Anderson discuss various aspects of the beverage industry, including the decision to let go of an RV, the importance of building long-term client relationships, and future plans for their podcast, Drink Up. They explore challenges in e-commerce, particularly with Amazon, and emphasize the significance of community among founders. The discussion also touches on innovative marketing strategies, consumer trends in alcohol consumption, and the dynamics of distribution in the industry.