In this conversation, Sam Anderson and Shane Lohman discuss the recent reorganization at Southern Glacier Wine and Spirits and its implications for the distribution industry. They explore the challenges faced by brand managers, the importance of providing value to distributors, and the shifting consumer preferences towards healthier and non-alcoholic options. The discussion also touches on the evolving role of retailers and the need for distributors to adapt to these changes in order to thrive in a competitive market. In this conversation, Sam Anderson and Shane Lohman discuss the evolving landscape of the beverage industry, particularly focusing on the craft beer and ready-to-drink (RTD) segments. They emphasize the importance of having a strong brand identity and the need for brands to adapt to market changes. The discussion also highlights the significance of building relationships with distributors and leveraging networking opportunities to navigate industry challenges effectively.
