In this conversation, Samuel Anderson and Shane Lohman discuss the critical role of consulting in business growth, particularly in the beverage industry. They explore the importance of trusting experts, the challenges of building relationships, and the necessity of humility in acknowledging one's limitations. The discussion emphasizes the need for founders to identify specific problems and work collaboratively with consultants to develop effective strategies. Shane shares insights from his journey as a consultant, highlighting the significance of authenticity and consistency in messaging. The conversation concludes with a call for openness to collaboration and the value of seeking help from experienced professionals.
