‘Predatory and Opportunistic’: Southwest Airlines Seizes the Moment as Rivals Struggle
- Southwest was founded on firsts.
- They understood that commuters just wanted to get from one place to another on time and weren’t really concerned with the “experience” of flying.
- They take that same attitude trying to acquiring more market share during the pandemic
- They have moved planes from low volume cities (caused by the pandemic) to new markets.
- They had considerably less debt than their competitors
They saw an opportunity when others were looking for a way out. Not being first to the dance allows you to check out the competition and make your move on the best girl at the dance.
