The UI Sports SalesCast, presented by the University of Iowa Sport and Recreation Management program, is a series of in-depth conversations with program alums and sports industry executives on ticket sales and revenue generation to prepare our students for their careers.
Hosted by Charlie Taylor, an adjunct lecturer, and 20+ year sports industry veteran, the SalesCast covers all topics of professional and collegiate athletics ticket sales and the different forms of revenue generation to give our students a real-life look at the industry they are preparing to enter.
In episode 9 of the UI Sports SalesCast, Charlie Taylor talks with the Executive Vice President of Partner Success, Aaron Parris, at FEVO.
FEVO is the Social Checkout revolutionizing the ticket sales industry. In the past, especially in selling groups, the group leader was required to do the bulk of the work to schedule the group, collect all the money, purchase the tickets, get the tickets in advance, and handle any changes after the purchase.
Aaron Parris has been with FEVO for four and a half years, driving revenue and managing the hundreds of partners FEVO serves. Before FEVO, Aaron was responsible for revenue generation for the University of Arkansas Athletics after stops at SMU, Marquette, Kansas, and Arizona State.
Aaron gives our students insight into FEVO and talks about some of the biggest challenges facing ticket sellers today, how his teams sell, and the differences between that process to selling tickets. Aaron also gives insight into sales techniques with the platform and where the FEVO platform helps the most in the sales funnel.
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