Amazon's in hot water with the FTC for *alleged* use of dark patterns. What really happened and what can experimenters learn from this?
In this episode, Tracy and Shiva discuss:
00:00 Intro
04:05 Why Amazon is being sued by the FTC
04:46 Dark patterns vs. persuasive design
06:55 Do we think Amazon used dark patterns in their subscription cancellation process?
15:08 LinkedIn post of the week
The LinkedIn post of the week is from Emma Travis: https://tinyurl.com/FromAtoBEmma
In this episode we mention Kill Your Conversion Killers, a book by Joris Bryon. Find it for free here: https://tinyurl.com/FromAtoBJoris
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