Do you REALLY know what cookies are? Like really, REALLY know? What about GDPR? What about PII?
I know the words. But what do they REALLY mean? I enlisted the help of Eddie "The Techie" Aguilar to help me simplify some of these complex topics, and help me create meaningful next steps on how to address PII concerns and other marketing-related issues in data collection.
We got into:
- Simplified definitions of cookies, data collection, GDPR, etc. (I'm stupid and like hearing things simplified from smart people)
- First vs. Third part cookies (and what it means to your marketing program)
- A/B testing and the importance of NOT collecting PII in your testing tools
Timestamps:
00:00 Episode Start
2:31 What is a Cookie?
7:41 How Cookies Have Been Used Maliciously (Lack of Consent)
9:51 First Party vs. Third Party Data
13:11 Opting Out of Cookies (Explained)
14:45 GDPR
28:20 A/B Testing and Cookies
37:30 PII and A/B testing
Go follow Eddie Aguilar on LinkedIn: https://www.linkedin.com/in/whoiseddie/
Also go follow Shiva Manjunath on LinkedIn: https://www.linkedin.com/in/shiva-manjunath/
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