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In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Choon Ng and Jake Minor of Rainbow Loom to the show.

Following a quick recap on the backstory of the TOTY and TAGIE-winning Rainbow Loom, Albritton, Ng, and Minor delve into the empowering nature of Rainbow Loom play and the social capital that kids build with it. Rainbow Loom is celebrating its 10th anniversary this year, and Ng and Minor discuss how they've worked to keep the brand fresh and reveal several new additions to its product line.