In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks Kate Clark, founder of Yottoy.
For the past 25 years, Yottoy has been creating high-quality plush toys based on top licenses, including Paddington, Eloise, Madeline, The Velveteen Rabbit, Babar, Corduroy, and more.
On the show, Clark explains how plush design has changed and evolved and how the plush medium can be used to best represent the iconic look of classic characters. She also discusses the crossroads of play and literacy and how the right toy can send kids back to a great book again and again. Additionally, Clark discusses Yottoy's new line of toys inspired by The Busy World of Richard Scarry.
