In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Todd Rywolt, vice president of sales at marketing at Rollplay, a leader in innovative powered ride-on toys.
On the show, Albritton delves into Rywolt's origin story, which includes a 16 year run at Kenner and Hasbro where he worked to develop toy lines for fan-favorite franchise brands including Batman, Jurassic Park, and the relaunch of Star Wars in 1995. The conversation moves into present-day and the unique market in which Rollplay operates. Rywolt offers insight into what retailers and consumers are looking for in a great ride-on toy, and how the company works in collaboration with top automakers — such as Mini and Porsche — to develop and design unforgettable products. Finally, Rywolt unpacks the details behind Rollplay's ultimate product strategy: Ride, Drive, Perform
