Let us focus is on email deliverability and best practices for sending effective emails and getting them to users inboxes! plain text emails have the highest chance of landing in recipients' inboxes, while emails containing media like images or links may be flagged as spam or end up in the junk folder. To improve deliverability, it is essential to optimize image sizes to reduce file size and ensure they align with the desired dimensions for email. Striking a balance between text and images is recommended, with approximately 70% text and 20% to 30% images as the ideal ratio.
Be cautious about the number of links included in an email, suggesting using a limited amount (e.g., three to five) or even just one link to maintain focus and avoid overwhelming recipients. Clear and concise messaging is crucial, especially in marketing emails, where the objective is to promote one specific offer or encourage opt-ins. Testing emails is highly recommended to ensure they land in the inbox rather than the junk or spam folder. Promotional folders may be used by email clients like Gmail, so it's important to avoid using trigger words such as currency symbols or promotional language that could lead to the email being automatically sorted into those folders.
Alt tags should be set up for any images used in the email, and attachments, especially executable files, should be avoided. Instead, if audio or video content is to be shared, it is recommended to use links that direct recipients to external platforms optimized for hosting such content. By observing and learning from emails received from others, individuals can adapt successful strategies and incorporate them into their own email practices.
The podcast concludes with a reminder to never attach files unless necessary, to be mindful of the size and content of emails, and to continue exploring the topic of email deliverability.
#Zenler#success#becomeacoursecreator#coursecreator#betteremails#emailinbox
