Today we're going to dive into the fascinating world of automations in courses. For those of you who may not be familiar with the term, automations refer to the process of automating emails or communications with your students or leads within your courses or membership sites.
Automations are incredibly powerful because they allow you to set up default emails that can be sent out automatically, even when you're not physically present. 🤖📧
By automating your entire course, you free up your time and energy, requiring your direct involvement only when it comes to answering support questions or addressing specific issues. Automations help maintain a high level of engagement and keep your students or leads happy, which is always our goal. 😊📚
When it comes to email automations, it's important to ensure that they are clear, concise, and not overly laden with images, as this could potentially cause them to end up in the dreaded spam folder. 📩🔒
Keep your emails simple, and always incorporate your logo. Your logo is a crucial element that helps establish brand recognition. However, make sure to optimize your logo for email delivery. 👍🖼️
Now, let's take a look at a case study using Zenler. Zenler is an all-in-one course and marketing platform that provides a range of automation capabilities. With Zenler, you can set up automations, tag students as they enroll in courses, tag leads, send students to email lists, and leverage advanced filtering. 🎓✉️🔖🔍
Advanced filtering allows you to segment your audience based on specific criteria. This enables you to customize your communications even further. Additionally, apart from sending emails, Zenler also allows you to send data to web hooks. This means you can integrate with tools like Zapier or PLI to process student information automatically if needed. 🔄🔗
As you can imagine, automations are an incredibly powerful way to keep your students engaged and well-organized. With automations, you gain the ability to step back and let everything work seamlessly, facilitating effective communication with your leads and students. 🚀💻
Whether it's email automation, course automation, live automation, or funnel automation, these features are widely available in most course platforms. While we've focused on Zenler in this podcast, it's important to note that many other platforms offer similar capabilities. When choosing a platform, make sure it provides the automation functionality that suits your needs, taking into account all the points we've discussed. ⚙️👩💻
So, don't forget to explore the automations feature within your preferred course platform. And of course, we hope you consider Zenler as your platform of choice. 😊✨
We hope you've enjoyed this short podcast brought to you by us at Zenler. Thank you for tuning in, and until next time! 🎧🙏
