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CHAPTERS:
00:00 – Introduction
01:03 – Poll Results
2:03 – Getting them right, right from the start
04:52 – Overview
06:20 – Method 1: The Amazon suggested bids
09:16 – Method 2: The start low and inch up
10:30 – Thoughts on placement modifiers
12:56 – Method 3: The (Account) Average CPC
15:09 – Pseudo RPC Method
16:51 – Method 4: The Converting CPC
18:52 – What does not work?
20:00 – How to make it work?
24:30 – Case Study: Zero-dollar CPC (zero clicks, 1 order)
26:17 – Ad Labs / Destination Ad group’s Target CPC
26:38 – How Revenue Per Click helps in 2 bid optimization scenarios
26:54 – On high AcoS keyword
28:25 – Use Target CPC of destination ad group
31:20 – Best approach
32:07 – Sidenote: Bulk Sheet
33:42 – Final thoughts
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
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Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
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#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
