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In this episode with Kristin Mayer, mom, designer and athlete, we explore her journey that led her to create the iconic brand Betty Designs. From her early days in art school to her time at legendary brand LA Gear, she shares her story of entrepreneurship and how she and Betty Designs have evolved together over the years. We discuss industry trends, sources of design inspiration, and how sometimes you just have to let copycats roll off your back (even though it's tough). If you're looking for inspiration for that new idea or want to learn more about how cycling brands are built, this episode is for you. Proof that grit, passion, and hard work always pay off.