Nobody strolls into the local real estate store anymore when they're looking for a home. They begin with an internet search, and that has made geographic specialty for listing agents a thing of the past. Yes, your agent should live and work where your home is located, but that's as far as it goes. In this mini-episode, Cynthia explains why you should thoroughly vet your so-called local specialist.
Highlights:
- Tight geographic specialty can't sustain a real estate practice, so the agent who touts this isn't telling the whole story.
- The internet has obliterated micro-market focus
- Buyers aren't usually focused on just one neighborhood
- Buyers don't care who is listing a property
- If a home is priced right and given full exposure, buyers will come to see it
- Many neighborhood specialists are dinosaur Realtors who just pump out postcards and wait for the phone to ring. (Emphasis on waiting for an actual landline to actually ring. LOL.)
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Theme Song: Just One More Thing by Bob Hart
