In this episode of Empowered Entrepreneur, I chat with Zach Colman, a branding expert who helps entrepreneurs build brands that are authentic and purpose-driven. We discuss the importance of having a clear "why" for your business, and how branding can help you grow your business and attract your ideal clients. Zach also shares some tips on how to build a brand that resonates with your target audience.
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Guest Bio
Zach Colman is a multifaceted individual whose journey has taken him from the soccer field to the captivating realm of design, and ultimately to the creation of Creatitive.
During his formative years, Zach's life revolved around soccer, his true passion. With an unwavering dedication to sports, he played fervently throughout high school, following in the footsteps of his father, a renowned field goal kicker in the NFL. However, destiny had other plans in store for Zach.
In college, his interests expanded, leading him into the captivating world of design. This newfound passion laid the groundwork for an incredible career as a professional designer and art director. But Zach didn't stop there. He further honed his skills by obtaining certification in Magento front-end development and market strategy from Cornell, allowing him to transform his designs into fully functional solutions.
The dream of Creatitive had taken root long before it materialized. It is the culmination of Zach's unwavering passion for the sports industry and his years of experience as a designer and developer. Through this venture, he has had the privilege of collaborating with NFL athletes like Calvin Pryor and Mike Kafka, as well as assisting various businesses, from online sports gear retailers to the prestigious Phoenix Suns.
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