Join us in this insightful episode as we dive into the world of email marketing with special guest Ken Countess. We discuss the frequency and timing of email campaigns, understanding the format of emails, and the importance of well-crafted subject lines. Learn how to build and maintain a fresh email list by selecting the right subscribers to remove. Discover the significance of testing in email marketing and explore best practices for B2B, retailers, and service providers. Uncover strategies to create engaging content and harness AI to overcome writer's block. We'll also explore some recommended AI tools and touch on various email marketing platforms. Tune in for a wealth of knowledge and AMAZING takeaways!
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Guest Bio
Ken Countess is an internationally recognized, accredited expert on Email Marketing and other marketing topics. He’s an award‐winning marketer and business coach, and has been Constant Contact’s Top Worldwide Trainer since 2018. Over his career, Ken launched many successful multimillion dollar products and services for 4 Fortune 100 companies.
Known for making complex topics easy to understand, Ken is a regular speaker and presenter at conventions and trade shows. He has helped over 10,000 businesses learn best practices in digital marketing. One of his clients grew her sales more than 10-fold in under 1 year with what he taught her about email marketing. He is host of the Everything Email podcast and a frequent presenter for Chambers of Commerce, SCORE, Small Business Development Centers, trade associations, and many other organizations.
His company, Ken IS Email, is the marketing arm of The Countess Group, a company now in its 23rd year. “Ken Is Email” is exactly who your members need to help you 10X your sales!
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