In this episode, Ashley (Divine Glow Coach) interviews Keyz of 'Keyz to the Game,' a seasoned digital marketing expert and business coach for independent musicians teaching them how to leverage social media to grow and monetize a fanbase. They discuss Keyz's journey and how he became the creator of Keyz to the Game. They also talk about the importance of investing in personal development and the role of spirituality in Keyz's life and business. They emphasize the need to surround yourself with like-minded people and the challenges of commitment and mindset in entrepreneurship. Finally, they discuss the transition from a job to becoming a full-time independent artist. In this conversation, Keyz discusses the importance of branding and knowing your target audience. He emphasizes the need to attract and isolate your target audience, as well as train them to hear from you often. Building relationships with your fan base is crucial, and Keyz introduces his proprietary F.A.S.T. method for converting fans into paying customers. He shares his love for music and how his journey in the music scene inspired him to help independent artists. Keyz also discusses finding purpose and calling in life and the future of Keyz to the Game.