Founded in 2006 by Jonah Peretti and John S. Johnson III, BuzzFeed unlocked the formula in creating content that goes viral. As a result, the news and entertainment media brand has a global audience of over 520 million people. So how did BuzzFeed become so successful? What are they doing right? And how did the brand start out? Learn about the origin story of BuzzFeed in this episode.
Brand Origins is hosted by Chris Garin
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