Harlee, Heather, and Madeline discuss the power of branding your business. Not only does branding attract your clients but it also supports your why behind your business.
If your business was a season or an animal then what would it be? Do you consider first impressions to be impactful? What lasting effect will you have on your clients?
Hear us discuss our passion in serving our clients and how branding ties into everything we do.
Show Notes:
00:20
The topic of visual branding and what that means to each of us individually.
1:00
Do you have a consistent artistic style?
2:20
People buy why you do what you do and not what you sell!
4:20
First impressions: how to set them and why.
“It’s all about the environment you create, whether it’s in a digital environment or in person. What you represent on your website and on Instagram should be how you are in person or you’ll really confuse your clients. You want them to trust you.”
5:10
What are our missions with our businesses? For us as photographers, prints are important and being able to preserve memories connects us to identity and to memories, can inspire others, and to make an emotional impact on people.
13:51
What sets your business apart from others?
17:05
We talk logos and what they should represent. We also talk tattoos because we are great at getting distracted.
24:44
It’s important to be true to you and to attract clients who align with your brand and values – in today’s political and social media climate this can be tricky, but we talk how we navigate this!
25:53
What type of emotions do you want your brand to evoke?
29:30
Brand questionnaires help you develop your vision! We go over some of the questions for our own branding.
You can find Creative Banter Podcast here:
Website - https://creativebanter.wixsite.com/podcast
Instagram - https://www.instagram.com/creativebanterpodcast/
Facebook - https://www.facebook.com/creativebanterpodcast/
