We all have the chance to own our own website so let’s optimize how many people actually see it. Kyle Eng of Red Ventures is breaking down the black box of Google and educating us on all things SEO. As a marketer for new customer acquisition, Kyle explains to us how to use data to advance the connection between brands and customers. Kyle breaks down how to add value to your content by linking to outside websites and using keywords to make Google prioritize your posts. We will discuss how Google is integrating new user experiences for consumers and how to break into those spaces. Kyle lists several tools that can help you break into SEO and understand all of the complexities of Google. At the end of the episode, you’ll understand why SEO is the way to go when it comes to growing YOUR brand from the ground up.
A good resource for beginners using SEO is Keywords Everywhere.
It’s a chrome plugin that allows you to see general monthly search volume for keywords on Google, which is really helpful when it comes to quickly seeing volume potential for words you look up.
For more advanced tooling, Kyle encourages a suite of Ahrefs, Majestic and Screaming Frog.
https://www.screamingfrog.co.uk/seo-spider/
These are all tools that allow you to see competitive frameworks as it relates to backlinks, volume and content portfolio, among other datapoints.
Too see a good example of structured content, see a website the Kyle helped build:https://www.bankrate.com/investing/best-investments/
This is another that has historically done very well for Bankrate:
https://www.bankrate.com/mortgage.aspx
Look for the consistent structure, thorough linking to both internal and external pages and up-to-date content.
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